(exhibition's)

non - gallery—

In the center of Moscow, on Podkolokolny Pereulok, a historic mansion was scheduled for demolition to make way for new residential development. The announcement exposed the rapid disappearance of independent cultural spaces in the city. Rather than accepting its loss, we initiated the process of renting the building from government authorities for a limited period, navigating complex administrative procedures to legally transform it into a temporary cultural venue before its demolition.

The project extended far beyond art direction. It required strategic marketing, community outreach, and extensive coordination with municipal institutions behind the scenes. Within a constrained timeframe, we aligned artists, audiences, and regulatory structures to activate the space one final time — turning a building awaiting demolition into a living platform for non-gallery art exhibitions.

BEFORE IT DISAPPEARS

then we stepped in

THE INTERVENTION
faced with disappearance -
back ↵
client
impeccable arch.
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com

Long before we entered the space, the mansion had already lived through decades of transformation. These archival images capture fragments of its original identity — the details that survived time, neglect, and eventual demolition.


Understanding the building’s histдory deepened our relationship with the space and shaped the way we treated it during the project.

The architectural firm’s website design highlights the uniqueness of its projects and the company’s minimalist style, creating a visually striking yet user-friendly interface. The focus is on showcasing architectural works through large visuals, clean lines, and a well-structured presentation of information.
2025
↳ more
The Green Store website design reflects the brand’s philosophy — clothing made from eco-friendly materials in natural green tones. The concept is built around clean aesthetics, minimalism, and a focus on sustainability, creating an atmosphere of conscious choice and contemporary style.
2024
↳ what i shaped
close ↵
client
the green store
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com
The Green Store website design reflects the brand’s philosophy — clothing made from eco-friendly materials in natural green tones. The concept is built around clean aesthetics, minimalism, and a focus on sustainability, creating an atmosphere of conscious choice and contemporary style.
The Iceland tours website design emphasizes the vastness and beauty of the country’s nature, creating a sense of adventure and exploration. The focus is on striking visuals, intuitive navigation, and clear presentation of tour itineraries.
2025
↳ anna-helton.com
close ↵
client
visionvibe studio
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com
The architectural firm’s website design highlights the uniqueness of its projects and the company’s minimalist style, creating a visually striking yet user-friendly interface. The focus is on showcasing architectural works through large visuals, clean lines, and a well-structured presentation of information.
The design of the MoveOn sportswear website combines dynamic visuals with intuitive navigation, creating a complete user experience that immerses visitors in a sense of movement and style. The focus is on clean forms, contrasting elements, and an easy-to-navigate structure.
2025
↳ anna-helton.com
close ↵
client
moveon
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com
The design of the MoveOn sportswear website combines dynamic visuals with intuitive navigation, creating a complete user experience that immerses visitors in a sense of movement and style. The focus is on clean forms, contrasting elements, and an easy-to-navigate structure.

Services

web.tilda.brand
I help businesses and personal brands look professional and modern in the digital space. My projects combine visual aesthetics, clear structure, and an intuitive user experience. My main areas of expertise are web design, website development on Tilda, and brand identity design. Every project is created with a focus on uniqueness and effectiveness.
Web Design
I create thoughtful and visually engaging designs that go far beyond aesthetics. Each project starts with understanding your goals, audience, and brand values. Based on this, I design a unique style that not only looks appealing but also creates an intuitive user journey. My goal is to deliver a website that captures attention, builds trust, and encourages users to take action.
Tilda
I design and develop modern, responsive websites on Tilda — from compact landing pages to complex multi-page platforms. My approach combines strategic structure, clean layouts, and smooth interactions, ensuring that your website is both functional and visually compelling. Every detail — from typography to mobile optimization — is carefully considered, so your site looks professional and works seamlessly on any device.
Brand Identity
Your brand identity is the foundation of how your audience perceives you, and it starts with a strong logo. I create distinctive and versatile logos that reflect the essence of your business and set you apart from competitors. Beyond the logo, I build a consistent visual system that includes color palettes, typography, and graphic elements. Together, these form a brand identity that strengthens recognition, communicates professionalism, and creates an emotional connection with your audience.

Contacts

8:00——19:00
email
anna@helton.com
All photo and video materials from free resources unsplash.com belong to their owners. The case study examples feature works by designer Anton Komandin. All photographs, texts, and business descriptions are fictitious. Please don’t use the template content for commercial purposes.

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