non-gallery—art (exhibitions)
project
ArtDvizh
location
Moscow, Russia (55.7528513, 37.6405294)
date
august- september 2024
role
Art Direction / Visual Identity / Spatial Art Direction
ArtDvizh
location
Moscow, Russia (55.7528513, 37.6405294)
date
august- september 2024
role
Art Direction / Visual Identity / Spatial Art Direction
a community-driven cultural initiative that transformed a condemned historic mansion into a temporary hub for non-gallery art exhibitions.
this is how to disappear
Small improvements compound when they are repeated. Pick one simple step, make it easy to do, and let time turn consistency into results.
By 2024, many historic buildings in central Moscow were being demolished to make space for new residential developments. This process affected not only the architecture of the city, but also the independent cultural environment around these spaces.
One of these places was an abandoned mansion on Podkolokolny Pereulok, located near art studios and local creative communities.
The awareness of its upcoming demolition became the starting point for ArtDvizh — an initiative focused on temporarily activating the space through independent, non-gallery exhibitions.
One of these places was an abandoned mansion on Podkolokolny Pereulok, located near art studios and local creative communities.
The awareness of its upcoming demolition became the starting point for ArtDvizh — an initiative focused on temporarily activating the space through independent, non-gallery exhibitions.
overview
By early August 2024, we were aware that the mansion would soon be demolished.
We began looking for ways to access the building and temporarily rent it from local authorities. After a series of approvals, we were able to enter the space and prepare it for exhibitions.
Before its demolition, the building was transformed into a temporary venue for independent art projects.
We began looking for ways to access the building and temporarily rent it from local authorities. After a series of approvals, we were able to enter the space and prepare it for exhibitions.
Before its demolition, the building was transformed into a temporary venue for independent art projects.
Project Development
CONDITION
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At the time of access, the building was in a neglected condition, filled with debris and traces of its past use.
PREPARATION
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The space was cleared and minimally prepared while preserving its original surfaces and atmosphere.
FIRST ACTIVATION
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After preparation, the first artists were invited, opening the space for an independent exhibition.
The project was created by three collaborators — an artist, a photographer, and a florist.
Together, we prepared the space, organized exhibitions, and worked with artists, transforming the abandoned building into a temporary exhibition venue.
Together, we prepared the space, organized exhibitions, and worked with artists, transforming the abandoned building into a temporary exhibition venue.
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
НЕ ГАЛЕРЕЙНОЕ
OPENING
After preparation, the space opened to artists and visitors.
The exhibitions took place in a constantly evolving environment. As the scale grew, we stayed on site to manage the space and ensure the safety of the artworks.
The exhibitions took place in a constantly evolving environment. As the scale grew, we stayed on site to manage the space and ensure the safety of the artworks.
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
открыие
art direction by svyat nes
The space hosted a series of
non-gallery
art exhibitions.
non-gallery
art exhibitions.
august 23-24
ArtDvizh 1
august 30-31
ArtDvizh Заброшенное особняк
september 27-28
ArtDvizh 3. Finale
Visual IDENTITY
A combination of two typefaces was used to create contrast between structure and expression.
Special attention was given to Cyrillic support and letterforms.
Special attention was given to Cyrillic support and letterforms.
The color palette was based on the visual environment of the building.
The main colors made the space visible and recognizable within the city.
The main colors made the space visible and recognizable within the city.
The logotype was based on coded typography.
It references hidden information and restricted access.
It references hidden information and restricted access.
No printed materials were produced for the project.
The building itself became the main communication medium due to its location and visual presence.
A spatial map was also created for navigation and safety.
The building itself became the main communication medium due to its location and visual presence.
A spatial map was also created for navigation and safety.
I was responsible for the artistic direction, visual identity, and spatial experience of the project.
All decisions were made directly inside the building, based on its architecture and condition.
All decisions were made directly inside the building, based on its architecture and condition.
art
direction
art
direction
art
direction
art
direction
art
direction
art
direction
art
direction
art
direction
art
direction
art
direction
art
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
my role
My role included developing the exhibition structure, coordinating artists, and supervising installations.
I also worked on visual communication and spatial organization.
I also worked on visual communication and spatial organization.
impact
468
visitors
1
abandoned mansion
204
artist's
4
articles
3
non-gallery exhibition's
∞
inspiration
Entry to a temporary exhibition space
august 23 - 24 | 2024 Artdvizh 1
12 artists
~30 visitors
Non-gallery art exhibition access
august 30 - 31 | 2024
artdvizh. заброшеный особняк
artdvizh. заброшеный особняк
38 artists
~90 visitors
ticket to secret art non exhibition
september 30 - 31 |2024
artdvizh 3. finale
154 artists
~348 vistors
Shortly after the exhibitions ended, the building was demolished.
For a brief moment, it became a temporary space for independent art.
The project showed how abandoned buildings can be used as cultural platforms before they disappear.
CREDITS
Project initiation
Svyat Nes
Milana Mi
Svetlana Dmitrienko
Art Direction
Svyat Nes
Photography
Milana Mi
PR & Communications
Svetlana Dmitrienko
Project initiation
Svyat Nes
Milana Mi
Svetlana Dmitrienko
Art Direction
Svyat Nes
Photography
Milana Mi
PR & Communications
Svetlana Dmitrienko
photos exhibited
visitors annualy
ARTISTS & PAINTERS
Вера Собака*
Анна Стюнина
Марат Джамалетдинов
Оксана Муратова
Светлана Богачева
Денис Инкинс
ДадлиФеникс
Сушкова Софья
Лёша Непетрович
Михаил Молочников
Валерия Сальникова
Алексей Ваулин
АниФе
ван Ортон Михаил
Аксинья Францева
Алексей (Ёж) Спиренков
Женя Жари*
Octave Freud
Станислав Машинец
Лена Леонтьева
Софи Штерн*
Млада Кравченко
Ирина Пономаренко*
Magnus
Даша Кьеза
Златоний
Мари Агаркова
Алина Еникеева
Соня Кузнецова*
N.Si / Natalia Simakova
Филимонова Наталья
Юлия Агеносова
Лыткин Никита/Морковкин
Анна Немчинова
Veta Krivda
Lena Knyazeva
Бордей Ольга
Наталья Казарина/Taelya
Evgeny JackPot
Aya Ro
Инна Макаганчук
Паша Адрес*
Артём
Алексей Сахаров
Перо
Svyat Nes
VOVECART
Ираида Разенкова*
Gvardcoin
Алла Молчан
Валеева Лилия
Меркурий*
Петинов Даниил
Зеленка
SMOLOV*
Брызгалова Елена*
Артур Мирзоян
Махер
Аркадий Бабич
Дарья Шварц
Наталья
Прокшина Татьяна
Ксения маска
Margarita Ignatieva
Дмитрий Пустота
луна
игнатьев вячеслав
Елена
Ansy Starling
stiker
Аида Примак
Оксана Саргина
Ирина Аксенова
Куликовская Алиса
Винтер Валерия
Любовь Шиле
Ольга Короткова
Katerina Vasilyeva
Марго
Юлька
Jane Saturn
Алла Чат
Дарья К
Девочка волонтер
Massa
Вера Собака*
Анна Стюнина
Марат Джамалетдинов
Оксана Муратова
Светлана Богачева
Денис Инкинс
ДадлиФеникс
Сушкова Софья
Лёша Непетрович
Михаил Молочников
Валерия Сальникова
Алексей Ваулин
АниФе
ван Ортон Михаил
Аксинья Францева
Алексей (Ёж) Спиренков
Женя Жари*
Octave Freud
Станислав Машинец
Лена Леонтьева
Софи Штерн*
Млада Кравченко
Ирина Пономаренко*
Magnus
Даша Кьеза
Златоний
Мари Агаркова
Алина Еникеева
Соня Кузнецова*
N.Si / Natalia Simakova
Филимонова Наталья
Юлия Агеносова
Лыткин Никита/Морковкин
Анна Немчинова
Veta Krivda
Lena Knyazeva
Бордей Ольга
Наталья Казарина/Taelya
Evgeny JackPot
Aya Ro
Инна Макаганчук
Паша Адрес*
Артём
Алексей Сахаров
Перо
Svyat Nes
VOVECART
Ираида Разенкова*
Gvardcoin
Алла Молчан
Валеева Лилия
Меркурий*
Петинов Даниил
Зеленка
SMOLOV*
Брызгалова Елена*
Артур Мирзоян
Махер
Аркадий Бабич
Дарья Шварц
Наталья
Прокшина Татьяна
Ксения маска
Margarita Ignatieva
Дмитрий Пустота
луна
игнатьев вячеслав
Елена
Ansy Starling
stiker
Аида Примак
Оксана Саргина
Ирина Аксенова
Куликовская Алиса
Винтер Валерия
Любовь Шиле
Ольга Короткова
Katerina Vasilyeva
Марго
Юлька
Jane Saturn
Алла Чат
Дарья К
Девочка волонтер
Massa
exhibition pavillions
FLORISTS
Листенина Людмила
Татьяна Аниськина
HelenWhite
Богомолова Ольга
Димитриенко Светлана
Никонова Екатерина
Нефедова Анна
Койнова Ангелина
Панфилова Лада
Евграфова Наталья
Злотникова анастасия
Поликашина Василина
Ефимушкина Анастасия
Людмила Листенина
Салихов Ильдар
Копылова Юлия
Виноградова Марина
Гераськина Елена
Васильева Анна
Конева Екатерина
Нина Романова
Штенгауэр Роман
Порецкая Виктория*
Листенина Людмила
Татьяна Аниськина
HelenWhite
Богомолова Ольга
Димитриенко Светлана
Никонова Екатерина
Нефедова Анна
Койнова Ангелина
Панфилова Лада
Евграфова Наталья
Злотникова анастасия
Поликашина Василина
Ефимушкина Анастасия
Людмила Листенина
Салихов Ильдар
Копылова Юлия
Виноградова Марина
Гераськина Елена
Васильева Анна
Конева Екатерина
Нина Романова
Штенгауэр Роман
Порецкая Виктория*
PHOCOGTAPh
Шант Анфиса
Димитриенко Светлана
Григорий Якимов
Максим/Max
ObrazRat
Сутормина Марина
Летова Вера
Yana Ross
PERFOMNS
Сергей Алиев
Padre
Евгений Апакидзе
rby
Алиев Сергей
Женя Швецова
Любомир Орловец
Ая
Julia
Sofi Stern
Mary Lee
Алина Еникеева
Нина
Стельмах
Ксюша Люксембург
KARTRIKA
Evgeniy Shaman
Yana Ross
Шант Анфиса
Димитриенко Светлана
Григорий Якимов
Максим/Max
ObrazRat
Сутормина Марина
Летова Вера
Yana Ross
PERFOMNS
Сергей Алиев
Padre
Евгений Апакидзе
rby
Алиев Сергей
Женя Швецова
Любомир Орловец
Ая
Julia
Sofi Stern
Mary Lee
Алина Еникеева
Нина
Стельмах
Ксюша Люксембург
KARTRIKA
Evgeniy Shaman
Yana Ross
