project
Stars Coffee
date
march 2022
role
Art Direction / Brand Guidelines / Visual Design
in collaboration with the brand team
Stars Coffee
date
march 2022
role
Art Direction / Brand Guidelines / Visual Design
in collaboration with the brand team
*Stars Coffee
is all about love for coffee
is all about love for coffee
In March 2022, Starbucks exited the Russian market, transferring its locations and equipment to local restaurateurs.
Based on this existing infrastructure, a new brand — Stars Coffee — was launched.
After the initial brand was developed, I joined the team as an art director to work alongside the brand manager.
My role was to define visual rules and build a system that would allow the brand to grow independently and stay consistent across all materials.
My role was to define visual rules and build a system that would allow the brand to grow independently and stay consistent across all materials.
Brand System
I developed a set of visual guidelines that defined how the brand communicates through design.
These rules made it easier to create marketing campaigns, adapt visuals, and maintain consistency across different formats.
These rules made it easier to create marketing campaigns, adapt visuals, and maintain consistency across different formats.
Brand Guidelines
В будущем мой брендук активно использовался на создания мкрчендазйв и промо компвний для соц сетей
The brand continues to operate today and has grown into a recognizable coffee chain, recently celebrating its third anniversary.
Stars Coffee brand book
All trademarks and brand assets belong to Stars Coffee and its respective design team.
This project showcases my contribution to the visual system and brand guidelines during the launch phase.
This project showcases my contribution to the visual system and brand guidelines during the launch phase.
[01] phone number
+1 (999) 999-9999
[02] email
info@simplethings.com
[03] address
Paris, France
[04] service hours
10:00 — 18:00 (Paris time zone UTC+1)