project
Stars Coffee
date
march 2022
role
Art Direction / Brand Guidelines / Visual Design
in collaboration with the brand team
Stars Coffee
date
march 2022
role
Art Direction / Brand Guidelines / Visual Design
in collaboration with the brand team
*Stars Coffee
is all about love for coffee
is all about love for coffee
In March 2022, Starbucks exited the Russian market, transferring its locations and equipment to local restaurateurs.
Based on this existing infrastructure, a new brand — Stars Coffee — was launched.
Brand System
I developed a set of visual guidelines that defined how the brand communicates through design.
These rules made it easier to create marketing campaigns, adapt visuals, and maintain consistency across different formats.
These rules made it easier to create marketing campaigns, adapt visuals, and maintain consistency across different formats.
Brand Guidelines
В будущем мой брендук активно использовался на создания мкрчендазйв и промо компвний для соц сетей
The brand continues to operate today and has grown into a recognizable coffee chain, recently celebrating its third anniversary.
All trademarks and brand assets belong to Stars Coffee and its respective design team.
This project showcases my contribution to the visual identity system and brand guidelines developed during the launch phase.
This project showcases my contribution to the visual identity system and brand guidelines developed during the launch phase.
VISUAL SYSTEM, BRAND GUIDELINES AND DESIGN MATERIALS CREATED AS PART OF THE BRAND LAUNCH
ART DIRECTION AND VISUAL INTERPRETATION BY SVYAT NES
ART DIRECTION AND VISUAL INTERPRETATION BY SVYAT NES
INCLUDING VISUAL IDENTITY, GRAPHIC ELEMENTS, BRAND APPLICATIONS AND COMMUNICATION MATERIALS
Developed for Stars Coffee, 2022
© All Rights Reserved. Stars Coffee. 2022
Brand identity + launch campaign