Stars Co

project
Stars Coffee

date
march 2022

role
Art Direction / Brand Guidelines / Visual Design
in collaboration with the brand team

*Stars Coffee
is all about love for coffee

Based on this existing infrastructure, a new brand — Stars Coffee — was launched.

In March 2022, Starbucks exited the Russian market, transferring its locations and equipment to local restaurateurs.

& logo

architecture

brand

Clear Space zones

The comfort zone defines the minimum allowable distance from the logo to other graphic or textual elements, as well as to the borders of the layout.

No elements are allowed inside this zone.

Optimal Comfort Zone

Left and right: 3/4 of the logo diameter

Top and bottom: 1/2 of the logo diameter

* Prioritized for use on all corporate identity media: documentation, presentations, and outdoor advertising.

Reduced & Minimum Zones

Reduced zone:
Left/right: 3/4 of diameter
Top/bottom: 1/3 of diameter

Minimum zone:
Left/right: 1/4 of diameter
Top/bottom: 1/4 of diameter

* Minimum zone is an exception and is applied only in isolated cases when the optimal zone is impossible to maintain.

Brand Architecture
& Logo

Symbol & System
The foundation of the corporate identity is the updated logo. I developed strict rules for its use: from a minimum size of 50px to clearly defined comfort zones. Color inversions for various backgrounds were considered, along with an exhaustive list of unacceptable usage variants to maintain the purity of the sign.

NOUGAT
BROWN

HEX 573821
C42 M64 Y79 K62

MINT

HEX 42D5C0
C62 M0 Y36 K0

BLACK

HEX 000000
C0 M0 Y0 K100

Шрифт — это голос дизайна.
Он задает интонацию еще до того, как читатель вникнет в смысл слов.

Brand System

I developed a set of visual guidelines that defined how the brand communicates through design.

These rules made it easier to create marketing campaigns, adapt visuals, and maintain consistency across different formats.

Brand Guidelines

from idea to first cup

Every cup and delivery bag carries the signature color palette, ensuring immediate brand recognition anywhere in the city.

The primary logo and typography seamlessly adapt to diverse physical textures, from matte paper cups to glossy ceramics

Apparel and accessories designed not just for staff, but to turn loyal customers into true brand ambassadors.

Selected applications showcase the core identity. While some internal materials remain under NDA, the visual system scales flawlessly across all mediums.

Merchandise & Packaging
tactile touchpoints that connect the brand directly with the customer.

Brand in Action

22—
—25

The brand continues to operate today and has grown into a recognizable coffee chain, recently celebrating its third anniversary.

Exterior designs and signage that boldly stand out in the cityscape while maintaining a premium, welcoming aesthetic.

hysical environments and spatial branding. Selected exterior highlights from 2022 to 2025.

The twenty-three

Outdoor & Signage

All trademarks and brand assets belong to Stars Coffee and its respective design team.

This project showcases my contribution to the visual identity system and brand guidelines developed during the launch phase.

VISUAL SYSTEM, BRAND GUIDELINES AND DESIGN MATERIALS CREATED AS PART OF THE BRAND LAUNCH

ART DIRECTION AND VISUAL INTERPRETATION BY SVYAT NES

INCLUDING VISUAL IDENTITY, GRAPHIC ELEMENTS, BRAND APPLICATIONS AND COMMUNICATION MATERIALS

Developed for Stars Coffee, 2022

back to CV

Brand identity + launch campaign