project
SD Media

date
march 2022

role
Art Direction / Brand Guidelines / Visual Design
PRINT PRODUCTION
ART DIRECTION
Translating digital aesthetics into physical reality. Total visual control from pre-press to final tactile experience.
Idea
Strategy
Final product
This wasn't just about moving pixels; it was art direction at the intersection of design and heavy manufacturing. My main goal was to force the machines to deliver the exact aesthetic envisioned, refusing compromises on materials, colors, or finishing.
THE APPROACH
PORTFOLIO
CREATIVE PRINT DIRECTION
Bridging the gap between a brand's vision and machine capabilities.
01
MATERIAL SOURCING
Selecting non-standard textures, foils, and specialty inks to elevate the product.
02
PRESS CHECKS
-On-site supervision at the factory floor to ensure exact color matching
03
COMPLEX FINISHES
Engineering custom die-cuts, blind embossing, and UV spot treatments.
04
COLOR MANAGEMENT
COLOR MANAGEMENT
COLOR MANAGEMENT
COLOR MANAGEMENT
COLOR MANAGEMENT
COLOR MANAGEMENT
COLOR MANAGEMENT
COLOR MANAGEMENT
CORE EXPERTISE
PRE-PRESS SUPERVISION
Preparing complex files for flawless execution
COLOR PROFILING
Mastering CMYK, Pantones, and precise color reproduction.
POST-PRINT ENGINEERING
Foiling, embossing, and complex binding techniques.
BRAND COLLABORATIONS
Leading print drops for local and global clients
HUNDREDS OF SUCCESSFUL PRINT RUNS. ZERO COMPROMISES ON QUALITY. ENDLESS HOURS AT THE PRESS.
well it was
PARTNERS
KEY COLLABORATIONS & SPECIAL PROJECTS
Partner
December 2020
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Partner
December 2020
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Partner
December 2020
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Partner
December 2020
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PRODUCTION
STATS
78
Projects
10 000
Hours
961
Clients
60
Employees
TECHNOLOGIES & PROCESSES
OFFSET & DIGITAL PRINTING

SENIOR
SILKSCREEN
SENIOR
FOIL STAMPING & EMBOSSING

ART
CUSTOM BINDING & PACKAGING
OFFICE
All trademarks and brand assets belong to Stars Coffee and its respective design team.

This project showcases my contribution to the visual identity system and brand guidelines developed during the launch phase.


VISUAL SYSTEM, BRAND GUIDELINES AND DESIGN MATERIALS CREATED AS PART OF THE BRAND LAUNCH

ART DIRECTION AND VISUAL INTERPRETATION BY SVYAT NES


INCLUDING VISUAL IDENTITY, GRAPHIC ELEMENTS, BRAND APPLICATIONS AND COMMUNICATION MATERIALS
Developed for Stars Coffee, 2022
© All Rights Reserved. Stars Coffee. 2022
Brand identity + launch campaign